Our Story

Alone in my car, driving back from Moradabad highway back to my hometown lost in my own thoughts, My body was driving but my mind was in San Francisco calling my physical self, back to the city of startups where innovations take place, where people are talking about health-tech, human advancement. The spirit of growth was mixed in the air. While I almost relished that air in me, a car honked and I came back to reality. Having graduated from one of the top B-schools in the world, I expected myself sitting in San Francisco and closing million dollar deals but here I was in a small UP town of Hapur, trying to carry on my grandfather’s legacy of the cold pressed oils business he started when he was my age.

Over 3 years, I met over 70 distributors across the country trying to convince them to sell an oil costing almost twice the regular refined oils. All distributors would ask of me was “Nobody cares about quality, give us cheap oils, only that sells here”. “No body should die from consuming your Oil, that’s the only requirement”. That was the story everywhere.

I had a significantly better product but no one was ready to buy it. I knew what people are eating is poison. No human works 70 hours a week to feed toxic chemicals to their family. I believed clean and honest oil is the basic human right. I kept cursing myself for doing something right and not even selling a 1000 cases of truly pure cold pressed oil. I felt I should also sell cheap oils and make millions in easy money but the values my father had taught didn’t let me do it. He worked 16 hours a day to convince people to buy the right oil while his peers in the same industry were making huge profits selling cheaper oils, he never compromised on his principles because he only wanted to earn truly honest money. I couldn’t let that sacrifice go in vain and after years of trying, though late, I finally realized the power of health conscious Indian consumer during the lockdown where people organically reached out to us and started buying our Cold Pressed Oils. I sold so many cases during the lockdown that I didn’t in the last 3 years combined and thus decided to launch an online focused brand. The oils we produce have been nurtured with 63 years of knowledge, direct relationships with farmers and our own procurement centers which ensure no hybrid variety reaches our oil.

This oil is not made from any modern German/Japanese technology, food should be simple. We have used simple seeds to simply and slowly crushed them in a simple wooden crusher. We believe technology should be for outside and not inside your body.